Meet The Team
Chief Executive Officer
Diane Goldsmith is the owner of Superior Text and purchased the company in March, 2020 after working for the organization for three years. The company spirit embodies her personal values of "Always do the Right Thing" and "We Care about our Customers." Serving the needs of those who educate is Diane's sole purpose. She joined the educational sales industry 30 years ago and has held every position imaginable working for several educational sales organizations. Although her background is in accounting and finance Diane's passion is in sales and service. Developing creative solutions and creating long lasting partnerships within the public school education space is her expertise. Any challenge can be overcome with proper planning and implementation. Diane resides in Birmingham, Alabama with her husband, two daughters and three 4-legged babies. She enjoys anything outdoors, including water sports and gardening.
Director of Development and IT
Robert Gray serves as the Director of Development and IT for Superior Text. He has been with the company for nearly 14 years, with the majority of that time spent as the head of operations. He loves to work with both customers and vendors and believes that a great customer experience begins with open and honest communication. Robert graduated from James Madison College at Michigan State University in 2002 with a degree in Political Economy. He and his wife Caroline live in Ann Arbor, MI with their two children. Robert is an avid music lover and amatuer musician who (pre-pandemic) built up an impressive list of artists he'd seen perform live. These days, he can be found developing his handyman skills working on his 90-year old home and growing ingredients in the garden for his wife's amazing homemade pizza.
National Account Manager, Florida, Cook County and Chicago Public Schools
Greg is an accomplished and energetic sales professional with over ten years of experience in the K-12 education market. His personalized service, combined with his enthusiasm for delivering innovative and value-driven solutions, provides maximum value to his clients and students. Greg earned his M.A. from the University of Illinois at Springfield and his B.A. from Michigan State University (go Spartans!) Greg is fluent in Croatian and loves to travel the globe, but is happiest when at home with his wife and daughter.
Account Manager- Southern California
Mark Caruthers has sold textbooks and educational materials for over 25 years. Mark traveled throughout the United States for various national trade shows, selling textbooks to major college bookstores throughout America. Once he joined the K-12 market, Mark focused his services on the midwest and California. Currently, Mark provides top notch service to small and large districts throughout Southern California. Mark is an avid golfer. An interesting fact about Mark is that he holds the 2000 Tornado Foosball World Championship top 100 rookie singles in Dallas, Texas. He is ranked 78th in the world!
Account Manager- Michigan, Ohio, Georgia, New York
Patrick Cronin is a successful and highly motivated professional with 18+ years experience in K-12 consultative and solution sales. Patrick has a vast knowledge of textbook and classroom supplemental book programs. He partners with clients in providing cost-saving classroom content that helps student achievement and teacher effectiveness. Patrick is married with two dogs and resides in the western suburbs of Chicago. He enjoys cycling, kayaking, and traveling.
Oz de Paula
Account Manager - Northern California, Washington, Oregon, Texas
Oz de Paula has over 18 years experience in the textbook business focused on both the selling and buying of educational materials. He is loyal to his customers and passionate about placing books in the hands of students. Oz attended Oglethorpe University in Atlanta. He is married with two daughters and lives in the southwest suburbs of Chicago. Oz has an very diverse background and is a super interesting conversationalist. He enjoys movies, dancing and cruises.
Account Manager- Arizona, Oklahoma, Nebraska
Jonathan Goldsmith, originally from Birmingham, Alabama, is one of our International Employees working from Lima, Peru. Jonathan's adventurous spirit led him to Peru where he married his wife and fathered two wonderful boys. Before moving to Peru, Jonathan worked in the warehouse of a textbook company before running a small textbook resale business out of his garage. With more than 15 years experience in sales and customer service, combined with his experience in the textbook industry, Jonathan is dedicated to ensuring his clients are well taken care of.
Director of Strategic Accounts Florida, Tennessee, Kentucky, Indiana
Ken Kibler is Superior Text's Director of Strategic Accounts. Ken joined the company with nearly three decades of service in the educational sales industry. Ken has a vast amount of knowledge in book buying, selling and recycling. Ken has worked to provide solutions for district-wide reading initiatives, classroom content and advanced academic needs. He partners with clients to develop cost savings solutions while providing an exemplary level of service. Ken is a proud graduate of Purdue University where he recently obtained his MBA. Ken lives with his wife, Bridget, in Southern Illinois. Ken has horses and enjoys the company of their three dogs.
Account Executive Illinois, Indiana, Wisconsin, Iowa, Minnesota
John Kosic joins Superior Text as an Account Executive after a successful decade in the K-12 marketplace. His extensive knowledge of textbooks, new-used and out of print,has been an asset to his districts in the buying, selling and the partnering of inventory management solutions. John is a Depaul University BA graduate, with an MBA in International Business from Benedictine University. He enjoys spending free time with his wife and five kids, hiking, and traveling to Canada and Croatia visiting his and his spouse's families.
New Business Development New Jersey
Jayson Love is one of our New Business Development Associates focused in New Jersey. He holds an MA in Education from New York University, Steinhardt School of Education, Culture and Human Development and a BA from Rutgers University. Jayson has over 10 years experience teaching and working within education in New York and New Jersey. He has experience working with school districts helping provide educational materials and buyback solutions. Jayson enjoys writing, golfing, movies and is an avid sports fan.
New Business Development
Terry Lundstrom is our New Business Development Associate. Terry joins Superior Text with 24 years of experience working for textbook publishers and resellers as a successful sales rep and in marketing and services. Terry earned her B.A. from Northern Illinois University and M.A. from North Central College. Terry is passionate about education in all stages of life and believes we should always be learning! Terry lives in the western suburbs of Chicago and enjoys spending time with her three children, their spouses and her 10 grandchildren.
Account Manager - Tennessee, Kentucky, Indiana, Wisconsin, Iowa and Minnesota
Kevin joins Superior Text with more than 20 years of knowledge and diverse cross-functional business experience including 10+ years serving the K-12 industry, leading international software implementation, and founding a technology based food delivery platform serving thousands of people each week. Kevin enjoys building relationships, delivering value and believes there is a solution available for challenge. He has an undergraduate degree from Illinois State University and ann MBA from National Louis University. Kevin lives in the Chicagoland western suburbs with his wife and 2 children. He coaches baseball, softball, supports Scouting Programs and is a SBA Certified Mentor providing free mentorship to aspiring entrepreneurs and small business owners.
Account Executive- Southern California, Nevada
Lexi began her career in K-12 educational sales over 10 years ago as a summer intern while in college at San Francisco State. Her dedication and commitment to her customers led to a full-time position where she excelled as a sales leader. Over the last 9 years, Lexi has had increasing responsibilities and opportunites to work with key district leaders. She loves helping customers find creative solutions while meeting their budget needs. Lexi was born and raised in San Diego and can be found traveling when not working. When home, she also enjoys cooking and entertaining friends and family. Lexi is looking forward to working hard to help solve curriculum needs with a full array of educational products and textbook buybacks in Southern California.
Account Manager- Texas, Illinois, Louisiana, Florida
Kathy Moushon is one of our very experienced Account Managers. She has been in the K-12 education industry for 15 years providing excellent customer service to school districts. Kathy is passionate about providing customers the best experience and maximizing value. Kathy was born and raised in the suburbs of Chicago. She and her husband, Aaron, still live in the same area. They have four daughters, and three grandchildren!
National Sales Executive
Yancy Parsons joins Superior Text with over 30 years of experience in providing instructional materials to his customers and their students. Yancy is a dedicated professional whose primary focus has always been on finding solutions for any need his customers may have. He has worked in states from New York to California, but his main focus has been Texas, Louisiana and Oklahoma. Yancy is a graduate of Texas A&M. Yancy and his wife, Julie, live in Round Rock, Texas, and their son, Travis, is in Nebraska at Concordia University. When not working, Yancy enjoys travel, volunteering with Boy Scouts of America and cooking.
Director Dual Enrollment Sales Account Executive - Texas & Louisiana
Paul Patti is our Director of Dual Enrollment. With over 25 years of experience in educational sales and service, Paul is responsible for the developoment and growth of our Dual Enrollment department, overseeing the entire process through the procurement, management, and fulfillment of dual enrollment district orders. Additionally, Paul continues to provide buyback services while ensuring overall client satisfaction in the Texas and Louisiana territories. Paul is an accomplished sales professional with extensive knowledge specific to instructional materials and the state adoption cycle. Paul is a graduate of Texas A&M. Paul, his wife, and two children are residents of College Station. When not working, Paul enjoys tailgating with friends, woodworking, photography, and model railroading.
Account Executive - Michigan & Ohio
Mike Stump is our Ohio/Michigan Account Executive, joining Superior Text with over 20 years experience in the educational environment. Mike brings a unique insight to working with schools and school districts to support their educational needs including book buying, selling and recycling. In addition to Mike's educational experience, he worked in a school district handling procurement, disposal of educational materials and asset management. Mike looks forward to applying his experience to create unique solutions that directly impact your educational processes. Mike is a proud father of two and presently resides in North Central Ohio. On weekends, you will often find him and his wife, Michele, taking long rides on his motorcycle.
Allison Warbington joined Superior Text from the fashion industry. She operated a private boutique in Atlanta for almost 20 years before moving to Isla Mujeres, MX to pursue new adventures. Although her career has changed, she still does what she loves, which is working with customers! Being able to help customers obtain their professional needs by providing personalized and top notch customer service is what Allison thrives on! Although she has only been with Superior Text for three years, she enjoys educational sales and learns something new about the industry daily. She loves how logistics, in conjunction with how our customers operate their schools and districts, can truly make magic for the students! Allison studied Business Management at the University of Mississippi. She enjoys spending time with her husband and anything outdoors - kayaking, swimming, and meeting new people that visit the island!
Sales Support Manager
Brenda Willer is a successful and highly motivated professional with 13 years experience in K-12 textbook industry. Brenda has a vast knowledge of textbook and classroom products. She is passionate about providing our customers the best service possible. Brenda is married and has three adult children and two grandchildren. She enjoys quilting in her free time.
Human Resources Manager
Staci Lawrence serves at the Human Resources Manager for Superior Text. Staci's career in HR began in state government in 1995, followed by years of experience in law firms and church ministry in the metro Atlanta area. Staci is passionate about people and looks forward to helping them on their career journey. One of our core values is "We care about each other", and Staci lives by that value in everything she does - both personally and professionally. Staci lives in the Atlanta area with her husband and four children. Singing, camping, and watching her kids in their activities are just a few of the things Staci enjoys outside of her work at Superior Text!